SWS: 68% of Filipinos expect happy Christmas

Almost seven in every 10 Filipinos expect a happy Christmas this year, according to a Social Weather Stations survey from November 24 to 30, 2025. This marks a slight increase from 65% in 2024, but remains below the 73% recorded in 2022 and 2023. Expectations of a sad Christmas fell to 7% from 10%.

The Social Weather Stations (SWS) conducted a survey from November 24 to 30, 2025, released on December 25. It found that 68% of respondents expect their Christmas to be happy, 7% sad, and 25% neither happy nor sad. This is an increase from 65% in 2024, but lower than the 73% in 2022 and 2023.

The highest rate of expected happy Christmas was 82% in 2002, while the lowest was 50% in 2020 amid the COVID-19 pandemic. It recovered to 65% in 2021. According to SWS, expectations rose across all regions: 76% in Mindanao (from 73%), 73% in the Visayas (from 71%), and 64% in Metro Manila and the rest of Luzon (from 58% and 59%, respectively).

Although the survey did not ask why they expect a happy Christmas, it inquired about things they are thankful for. The most common responses were good health (45%), family (29%), being alive (28%), God (10%), food to eat (6%), coping with daily hardships (5%), and others. 'Good health' has been the top reason from 2023 to 2025, highest in the Visayas at 55%.

This comes amid slower economic growth in the third quarter of 2025 and unchanged inflation in October, as well as a flood control and infrastructure corruption scandal.

Makala yanayohusiana

According to a December 2025 Social Weather Stations (SWS) survey, Filipinos exhibit ‘very high’ optimism that their lives will improve in 2026. However, optimism tends to be lower among older people.

Imeripotiwa na AI

The number of Filipinos reporting a worsened quality of life over the past year rose in the fourth quarter survey by Social Weather Stations (SWS). From 32 percent in September, it climbed to 36 percent in the poll conducted November 24 to 30. This marks a record low for the current administration.

Hong Kong welcomed 10% more visitors during the Christmas period than in 2024, while residents took nearly 1.7 million outbound trips, up 22% from last year. Despite the influx of tourists, merchants warn that the absence of New Year's fireworks could deter visitors and hurt the retail sector. Consumer sentiment has been dampened by last month's deadly Tai Po fire, which killed 161 people.

Imeripotiwa na AI

Fenalco's Economic Logbook reveals a decline in business optimism for 2026, with only 34% of respondents expecting improvements in their operations over the next six months. While November saw a sales boost from Black Days, uncertainty about consumption weighs on the commercial sector. The report highlights transformations in shopping malls and threats from platforms like Shein and Temu.

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