Universal Genève relaunches with four collections led by Polerouter

Universal Genève has returned to the market with four new collections, including reimagined icons like the Polerouter and Compax, under CEO Georges Kern. The brand, known historically as 'Le Couturier de la Montre,' plans to open a flagship store on Geneva's Rue du Rhône. First deliveries are expected in autumn.

Universal Genève announced its revival on April 8, featuring the Prêt-à-Porter Collection with permanent icons, limited Capsule editions, bespoke Couture Creations, and archival Signature Timepieces. The Polerouter leads with models in steel and rose gold, sized 37mm and 39mm, powered by the new Microtor caliber UG-110. This 3.8mm-thick movement offers a 72-hour power reserve and 4Hz frequency. Capsule variants include Hardstone dials like lapis lazuli and tiger's eye, alongside Camaïeu color plays with diamonds on some bezels.

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Last week in the watch industry saw several notable releases, headlined by an innovative diver from Kurono Tokyo and an artistic pocket watch from Louis Vuitton inspired by Mount Fuji. Other brands like Serica and Parmigiani Fleurier introduced unique designs drawing from cultural and natural inspirations. These launches span divers, chronographs, and artistic timepieces, available in limited editions.

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In a written interview, Hublot's Chief Product Officer Sadry Keiser shared insights into the brand's history and future in developing proprietary watch calibers. The discussion highlights Hublot's commitment to innovation since starting in-house production in 2008. Keiser emphasized the company's philosophy of being 'Unique, First, and Different' in horology.

The seventh edition of LVMH Watch Week took place in Milan, where nine LVMH watchmaking houses unveiled 13 innovative timepieces. Brands including Bvlgari, Hublot and Zenith presented creations ranging from ultra-thin dress watches to complex tourbillons. The event highlighted creative advancements while honoring each maison's heritage.

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Nicolas Di Felice marked his fifth anniversary at Courrèges with a runway show themed around a day in the life of a Courrèges woman during Paris Fashion Week. The presentation drew inspiration from Chantal Akerman's 1970s film Je Tu il Elle. Emily Ratajkowski attended the event in minimalist black sandals from the brand.

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