Universal Genève relaunches with four collections led by Polerouter

Universal Genève has returned to the market with four new collections, including reimagined icons like the Polerouter and Compax, under CEO Georges Kern. The brand, known historically as 'Le Couturier de la Montre,' plans to open a flagship store on Geneva's Rue du Rhône. First deliveries are expected in autumn.

Universal Genève announced its revival on April 8, featuring the Prêt-à-Porter Collection with permanent icons, limited Capsule editions, bespoke Couture Creations, and archival Signature Timepieces. The Polerouter leads with models in steel and rose gold, sized 37mm and 39mm, powered by the new Microtor caliber UG-110. This 3.8mm-thick movement offers a 72-hour power reserve and 4Hz frequency. Capsule variants include Hardstone dials like lapis lazuli and tiger's eye, alongside Camaïeu color plays with diamonds on some bezels.

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Last week in the watch industry saw several notable releases, headlined by an innovative diver from Kurono Tokyo and an artistic pocket watch from Louis Vuitton inspired by Mount Fuji. Other brands like Serica and Parmigiani Fleurier introduced unique designs drawing from cultural and natural inspirations. These launches span divers, chronographs, and artistic timepieces, available in limited editions.

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Piaget introduced new Polo Signature models at Watches and Wonders 2026, featuring gadroon patterns on the dials that reference the brand's 1979 Polo design. The lineup includes his-and-hers stainless steel watches in 42mm men's and 36mm women's sizes, plus rose gold options. These updates emphasize matching pairs and heritage elements on contemporary cases.

Hublot has introduced the Big Bang Reloaded collection, featuring five new models of its flagship chronograph, at Watches and Wonders 2026. The watches rework the openworked Big Bang Unico with refined movements, cases, and dials for better legibility and contrast. All models join the regular collection without production limits.

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Nestled on Lake Geneva, the Swiss city has been a global center for horology since the 16th century. From historic museums to hands-on workshops, visitors can immerse themselves in the craftsmanship that defines the industry. Switzerland holds 95 percent of the high-end watch market, a dominance rooted in Geneva's innovative past.

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