Cadillac makes strong off-track impact at Miami Grand Prix

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Cadillac used its Miami Grand Prix debut to build fan connections with a series of activations and displays around the city. The new Formula 1 team combined road car reveals with sponsor events and a custom livery.

The team took over Jungle Plaza in the Miami Design District for a free two-day fan event that included an appearance by driver Sergio Perez on Saturday. General Motors ran F1-themed Cadillac ads at Miami International Airport and placed a car display at Hard Rock Stadium, the grand prix venue. On Friday, GM chief executive Mary Barra presented a limited-run CT5-V Blackwing F1 Collector Series production car at the Autosport Business Exchange.

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Cadillac's 2026 F1 car featuring split black-and-white livery with chevron gradients, unveiled in Times Square.
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Cadillac unveils split black-and-white livery for 2026 F1 debut

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Cadillac Formula 1 Team revealed its maiden livery during a Super Bowl advertisement and a Times Square unveiling on February 9, 2026. The design features a two-sided scheme with black on one flank and white on the other, incorporating a gradient of Cadillac chevrons. The bold American-inspired look signals the team's entry as the 11th F1 squad for the upcoming season.

Cadillac F1 announces free fan hub for Miami Grand Prix

Cadillac Formula 1 Team will open a free two-day fan hub in Miami's Design District ahead of its first home grand prix. The event, named Cadillac Formula 1 Team Miami Headquarters, runs May 2-3 at Jungle Plaza. It features simulators, merchandise, food, and a Sergio Perez appearance.

Cadillac F1 team unveils subtle stars-and-stripes livery for home Miami GP

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The Cadillac Formula 1 team has revealed a special stars-and-stripes livery for its debut home race at the Miami Grand Prix on May 1-3. The subtle design builds on the team's black-and-white motif with faded U.S. flag elements, 50 stars on the front wing, stars on the engine cover, and limited red, white, and blue accents including 'USA' on the rear wing. Officials hailed the confident look, but fans have mixed reactions, many calling for more color.

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Cadillac shares behind-the-scenes of Super Bowl F1 livery video

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Cadillac endures tough debut at Australian Grand Prix

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Cadillac prepares for challenging F1 debut in 2026

Cadillac F1 team and Nike unveil exclusive Miami Grand Prix Dunks

Cadillac Formula 1 Team and Nike have debuted an ultra-rare Dunk Low custom to celebrate the team's inaugural home race at the 2026 Miami Grand Prix. Only two pairs exist, gifted exclusively to team owners Dan and Cassidy Towriss. The design mirrors the team's race livery with a patriotic Stars and Stripes motif.

Cadillac spends up to $20 million on Super Bowl F1 livery ad

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General Motors' Cadillac brand invested up to $20 million in a Super Bowl advertisement to unveil its Formula 1 livery, aiming to capture a massive audience for its 2026 entry. The ad featured a dramatic nod to John F. Kennedy's moon speech, signaling the start of Cadillac's F1 mission. Team CEO Dan Towriss confirmed the high cost while detailing the black-and-white design's significance.

Perez: Out-developing rivals is Cadillac's biggest F1 challenge

Building on finishes in Australia, China, and Japan, Cadillac F1 faces its toughest test: rapidly outpacing established midfield teams like Alpine and Williams, driver Sergio Perez says. The team showed promise at Suzuka—beating struggling Aston Martins but lagging 2.3 seconds behind frontrunners and one second off midfield in Q1—ahead of major upgrades for its home Miami Grand Prix.

Cadillac prioritizes independence in Ferrari F1 partnership

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The Cadillac Formula 1 team has chosen to limit its use of Ferrari parts beyond power units and gearboxes, aiming for greater autonomy in its debut seasons. This approach differs from that of fellow Ferrari customer Haas, which relies more heavily on Maranello's components. Cadillac's strategy supports its long-term goal of developing its own engines by 2029.

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