キャデラックはマイアミグランプリへの初参戦を機に、市内各所でイベントや展示を行い、ファンとの交流を深めました。この新しいF1チームは、市販車の発表に加え、スポンサーイベントや特別カラーリングの車両を披露しました。
同チームはマイアミ・デザイン・ディストリクトのジャングル・プラザを貸し切り、2日間にわたる無料ファンイベントを開催し、土曜日にはドライバーのセルジオ・ペレスも登場しました。ゼネラルモーターズ（GM）はマイアミ国際空港でF1をテーマにしたキャデラックの広告を展開したほか、グランプリの会場であるハードロック・スタジアムにも車両を展示しました。金曜日には、GMの最高経営責任者（CEO）であるメアリー・バーラが、オートスポーツ・ビジネス・エクスチェンジにて、限定生産の「CT5-V Blackwing F1 Collector Series」を発表しました。
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Cadillac Formula 1 Team revealed its maiden livery during a Super Bowl advertisement and a Times Square unveiling on February 9, 2026. The design features a two-sided scheme with black on one flank and white on the other, incorporating a gradient of Cadillac chevrons. The bold American-inspired look signals the team's entry as the 11th F1 squad for the upcoming season.
Cadillac Formula 1 Team will open a free two-day fan hub in Miami's Design District ahead of its first home grand prix. The event, named Cadillac Formula 1 Team Miami Headquarters, runs May 2-3 at Jungle Plaza. It features simulators, merchandise, food, and a Sergio Perez appearance.
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The Cadillac Formula 1 team has revealed a special stars-and-stripes livery for its debut home race at the Miami Grand Prix on May 1-3. The subtle design builds on the team's black-and-white motif with faded U.S. flag elements, 50 stars on the front wing, stars on the engine cover, and limited red, white, and blue accents including 'USA' on the rear wing. Officials hailed the confident look, but fans have mixed reactions, many calling for more color.
Cadillac Formula 1 Team and Nike have debuted an ultra-rare Dunk Low custom to celebrate the team's inaugural home race at the 2026 Miami Grand Prix. Only two pairs exist, gifted exclusively to team owners Dan and Cassidy Towriss. The design mirrors the team's race livery with a patriotic Stars and Stripes motif.
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General Motors' Cadillac brand invested up to $20 million in a Super Bowl advertisement to unveil its Formula 1 livery, aiming to capture a massive audience for its 2026 entry. The ad featured a dramatic nod to John F. Kennedy's moon speech, signaling the start of Cadillac's F1 mission. Team CEO Dan Towriss confirmed the high cost while detailing the black-and-white design's significance.
Building on finishes in Australia, China, and Japan, Cadillac F1 faces its toughest test: rapidly outpacing established midfield teams like Alpine and Williams, driver Sergio Perez says. The team showed promise at Suzuka—beating struggling Aston Martins but lagging 2.3 seconds behind frontrunners and one second off midfield in Q1—ahead of major upgrades for its home Miami Grand Prix.
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The Cadillac Formula 1 team has chosen to limit its use of Ferrari parts beyond power units and gearboxes, aiming for greater autonomy in its debut seasons. This approach differs from that of fellow Ferrari customer Haas, which relies more heavily on Maranello's components. Cadillac's strategy supports its long-term goal of developing its own engines by 2029.