Cadillac lascia un segno importante fuori pista al Gran Premio di Miami

Italiano

Cadillac ha sfruttato il suo debutto al Gran Premio di Miami per creare un legame con i fan attraverso una serie di iniziative ed esposizioni in tutta la città. Il nuovo team di Formula 1 ha unito la presentazione di vetture stradali a eventi con gli sponsor e una livrea personalizzata.

Il team ha occupato la Jungle Plaza nel Miami Design District per un evento gratuito di due giorni dedicato ai fan, che ha visto la partecipazione del pilota Sergio Perez nella giornata di sabato. General Motors ha trasmesso spot pubblicitari Cadillac a tema F1 presso il Miami International Airport e ha allestito un'esposizione di vetture all'Hard Rock Stadium, la sede del gran premio. Venerdì, l'amministratore delegato di GM, Mary Barra, ha presentato la serie limitata CT5-V Blackwing F1 Collector Series durante l'Autosport Business Exchange.

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