Meta has released its new Muse Image model for generating and editing AI images across its apps. The tool allows users to incorporate Instagram accounts into prompts, raising deepfake concerns for public profiles.
Meta introduced Muse Image on Tuesday through its Superintelligence Labs. The model is available now in the US on the Meta AI app, Instagram and WhatsApp, with plans for expansion to other platforms and countries.
Users can prompt the system by tagging public Instagram accounts to include a person's likeness. Public account holders must opt out via settings to prevent reuse of their content in AI generations, while private accounts are protected by default.
Alongside the launch, Meta previewed a web-based detection tool using its Content Seal watermark system. The tool identifies images created or edited with Muse Image, even after cropping or screenshotting, though it remains limited to this model for now.
The company also announced that Muse Video is in development and that Muse Image powers over 30 new effects for Instagram Stories.
