Apple has launched its 2026 Pride Edition Sport Loop band to mark the 10th year of honoring the LGBTQ+ community during Pride Month in June. The release coincides with CEO Tim Cook's planned departure this fall. The collection includes a colorful watch band, a new watch face, and matching wallpapers.
The Pride Edition Sport Loop is woven from nylon yarn in 11 colors, forming a smooth rainbow gradient. Apple describes it as showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide. It is available to order now on Apple.com and in the Apple Store app for $49, with sizes for 40mm, 42mm, and 46mm Apple Watches. In-store availability at Apple stores and resellers begins later this week. This marks Apple's 10th year of Pride bands, which started as employee exclusives in 2016 before going public in 2017. The company continues to support organizations serving LGBTQ+ communities globally. The accompanying Pride Luminance watch face features dynamic, refracting colors in radial or vertical patterns, customizable with extra options. Matching wallpapers for iPhone and iPad follow the same design. These become available with iOS 26.5, WatchOS 26.5, and iPadOS 26.5, likely next week. The timing aligns with a leadership change, as Tim Cook—who came out as gay in 2014 and launched the collection—is set to step down on September 1, passing the role to John Ternus.
