滴露因广告在中国引发争议后道歉

英国卫生品牌滴露因在中国发布的一则广告道歉。该广告本意是批评性别刻板印象,却因引发 sexism 指控而下架。

这则五分钟广告以微短剧形式呈现,讲述一名男子寻找“未被其他男人玷污”的伴侣。剧情反转中,其女友指责其厌女主义并分手,随后滴露产品被定位为对抗“有毒男人如同细菌”的解决方案。

广告片段在社交媒体传播后引发轩然大波,用户在微博上批评其将女性纯洁与消毒产品关联,并呼吁抵制。该广告已被移除。

滴露在周一声明中承认冒犯了女性,并表示将检讨内容审核流程。公司强调其使命包括保障个人尊严与平等对待。

这并非滴露首次在中国遭遇类似争议,去年一则广告也曾因类似表述引发批评。

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