Jack Osbourne defends Ozzy Osbourne AI avatar amid backlash

Jack Osbourne has addressed criticism over plans for an AI-powered avatar of his late father, Ozzy Osbourne. He said the project was discussed with Ozzy before his death in 2025 and would be handled tastefully.

Jack Osbourne spoke during a livestream on his YouTube channel after the family announced the avatar at Licensing Expo in Las Vegas last week. The project, developed with tech company Hyperreal, will feature life-sized interactive touchscreens in the US and UK starting this summer. Fans will be able to ask questions and receive responses in Ozzy's voice, Sharon Osbourne said earlier.

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