尽管在西菲律宾海问题上仍存在分歧，菲律宾仍呼吁更多中国游客前往其岛屿旅游并体验当地文化。官员们在北京的一次商务访问期间积极推动旅游业合作。
菲律宾驻华大使吉米·弗洛克鲁兹（Jaime FlorCruz）周二在北京举行的“2026年菲律宾旅游产业商务代表团”活动上向与会者发表了讲话。他将旅游业描述为连接各国人民和社会的桥梁，并指出旅游业不仅是为了休闲，更旨在促进交流与共叙故事。
此次活动汇集了35家菲律宾旅游公司和约280家中国旅行社。这是自2019年以来菲律宾首次在中国举办此类推介活动，此前已在成都和广州开展了类似活动。
菲律宾旅游部助理部长夏琳·扎巴拉-巴廷（Sharlene Zabala-Batin）推介了“爱上菲律宾”（Love the Philippines）品牌，邀请游客体验该国的生物多样性、旅游目的地、文化及热情好客。驻北京的专员伊雷尼奥·雷耶斯（Ireneo Reyes）表示，通过改善交通互联以及1月份对中国公民实施的14天免签政策，菲律宾已做好迎接更多游客的准备。
弗洛克鲁兹强调了近期中国游客入境人数的上升，并对两国旅游业之间的友好关系重燃信心表示乐观。
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Minister of Culture and Tourism Sun Yeli stated at a news conference on people's livelihood during the fourth session of the 14th National People's Congress that China is ramping up efforts to promote the integration of culture and tourism, sharing its landscapes, culture, history, and modern life with global visitors. In 2025, inbound tourist trips exceeded 150 million, up more than 17 percent year-on-year, while spending surpassed $130 billion, an increase of over 40 percent. Authorities will continue improving the full inbound tourism chain to make travel to China easier.
China and the Philippines resumed high-level dialogue on Saturday in Quanzhou, Fujian province, through the 11th meeting of the South China Sea bilateral consultation mechanism and the 24th round of China-Philippines Foreign Ministry Consultations. Vice-Foreign Minister Sun Weidong and Philippine Foreign Affairs Undersecretary for Policy Leo M. Herrera-Lim co-chaired the talks, with Beijing urging Manila to match words with actions.
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Filipino and Chinese diplomats are meeting in Quanzhou from March 27 to 28 for the Philippines-China Foreign Ministry Consultations and the Bilateral Consultation Mechanism on the South China Sea. The Department of Foreign Affairs said the talks are for frank exchanges on bilateral issues and exploring cooperation in non-sensitive areas.
At least two senators and seven House members will attend a dialogue with fisherfolk, frontliners, local officials and students on West Philippine Sea issues in Puerto Princesa, Palawan, on Monday. The event, organized by the Atin Ito Coalition behind three civilian supply missions to the area, aims to discuss national sovereignty, livelihoods and regional security.
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Amid a sudden deterioration in Sino-Japanese relations, Chinese tourists originally planning to visit Japan instead opted for Korea during the Lunar New Year holiday. The nine-day period, from February 15 to Monday, filled hotels in Korea and provided relief to its sluggish domestic economy. A 22-year-old from Sichuan province, Tang, said his family decided to stay in Seoul after being unable to refund tickets for onward travel to Japan.