During its Q3 2026 earnings call on February 3, Take-Two Interactive reaffirmed Grand Theft Auto 6's release date for November 19 on PS5 and Xbox Series X/S, with marketing starting this summer. CEO Strauss Zelnick also assured continued support for GTA Online into 2027, citing strong community engagement. He debunked rumors of a digital-only launch, confirming physical discs will be available simultaneously.
Take-Two Interactive's quarterly financial call on February 3, 2026, provided key updates on Rockstar Games' upcoming title, Grand Theft Auto 6, and its predecessor. The company confirmed that GTA 6 remains on track for a November 19 launch on PlayStation 5 and Xbox Series X/S, with a marketing campaign set to begin in the summer. This timeline signals high confidence in the project's development, as Take-Two typically avoids such specifics until closer to release.
CEO Strauss Zelnick expressed optimism about the schedule. "I feel good about it. Very good about it," he told IGN, noting that nearing marketing phases boosts assurance levels. Addressing the scale of promotion, Zelnick emphasized proactive efforts: "We are in the business of eating red meat for breakfast. I think we’ll be having a lot more red meat in the coming months. We are very fortunate that the consumer anticipation for GTA 6 is huge. And one does have to be judicious with how one markets such an extraordinary product. Rest assured, I think you’ll be pretty astonished by the creativity that Rockstar’s marketing team brings to consumers in the coming months."
Zelnick also dispelled a January rumor from a Polish site claiming GTA 6 would launch digitally only to prevent leaks, with physical copies delayed. "That’s not the plan," he stated to Variety, confirming simultaneous physical and digital releases. This addresses concerns raised on platforms like Reddit and Twitter, especially given past leaks like GTA V's pre-load incident over a decade ago.
Regarding Grand Theft Auto Online, launched in October 2013 on Xbox 360 and PS3, Zelnick affirmed ongoing support post-GTA 6. "I have every reason to believe we’ll continue to support GTA Online. There’s a great community that loves it, that stays engaged," he said during the call. The mode, which has received hundreds of updates and ports to newer consoles, reported a 27% increase in consumer spending last quarter. Zelnick referenced Take-Two's history, like supporting NBA 2K Online in China since 2012 alongside its sequel, to underscore commitment to engaged audiences as long as they remain active and profitable.
