GTA Online revenue leak boosts Take-Two stock amid GTA 6 anticipation

Leaked Rockstar data from the ShinyHunters breach reveals GTA Online's average $1.3 million daily revenue over the past six months, driving a surge in parent company Take-Two Interactive's stock. CEO Strauss Zelnick confirmed ongoing support for the live-service game even after Grand Theft Auto 6's November 19 launch.

The data, published by ShinyHunters after Rockstar declined their ransom demand, underscores GTA Online's enduring profitability since its 2013 launch alongside Grand Theft Auto V. Microtransactions, particularly Shark Cards totaling around $5 billion in sales, drive much of this revenue.

Take-Two shares jumped from $195.12 last Friday to $205.10 by Tuesday, fueled by positive investor reactions to the decade-old game's sustained earnings amid hype for GTA 6, per reports from Eurogamer and VGC.

In a February earnings call, Zelnick emphasized continued investment: “I have every reason to believe we’ll continue to support GTA Online. There’s a great community that loves it, that stays engaged. And again in this quarter, Rockstar has shown that when you deliver great additional content, despite how long [GTA Online] has been at market, people show up.”

Rockstar has historically extended support across generations, maintaining PS4/Xbox One versions alongside next-gen updates through at least April 2026, signaling no end to GTA Online post-GTA 6.

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Illustration showing children transitioning from playing Roblox to GTA, with Take-Two CEO and GTA 6 release info.
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Take-Two CEO says kids who love Roblox will grow up to play GTA

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During Take-Two Interactive’s earnings call on May 21, CEO Strauss Zelnick said children who enjoy Roblox will naturally move on to Grand Theft Auto as they mature. He also confirmed that Grand Theft Auto 6 is still on track for its planned November release.

Take-Two Interactive CEO Strauss Zelnick addressed concerns over Grand Theft Auto 6's pricing during an on-stage interview at the iicon conference. He emphasized that the company aims to charge far less than the value delivered by the game. Zelnick described GTA 6 as the most spectacular piece of entertainment in history.

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Take-Two Interactive CEO Strauss Zelnick discussed potential acquisitions during an investor call. The comments came after the release of the company’s full fiscal year earnings. Zelnick highlighted three uses for incoming cash from Grand Theft Auto VI.

Rockstar has made it possible for players to upgrade older versions of Grand Theft Auto V and GTA Online to current-generation consoles and PC editions at no cost, effective June 18.

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Grand Theft Auto 6 has a marketing deal with PlayStation, as confirmed in a recent interview. Take-Two Interactive CEO Strauss Zelnick emphasized that Rockstar Games prioritizes consoles as its core audience. The game is scheduled to launch on November 19 on PS5 and Xbox Series X/S, skipping PC at release.

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