GTA Online revenue leak boosts Take-Two stock amid GTA 6 anticipation

Leaked Rockstar data from the ShinyHunters breach reveals GTA Online's average $1.3 million daily revenue over the past six months, driving a surge in parent company Take-Two Interactive's stock. CEO Strauss Zelnick confirmed ongoing support for the live-service game even after Grand Theft Auto 6's November 19 launch.

The data, published by ShinyHunters after Rockstar declined their ransom demand, underscores GTA Online's enduring profitability since its 2013 launch alongside Grand Theft Auto V. Microtransactions, particularly Shark Cards totaling around $5 billion in sales, drive much of this revenue.

Take-Two shares jumped from $195.12 last Friday to $205.10 by Tuesday, fueled by positive investor reactions to the decade-old game's sustained earnings amid hype for GTA 6, per reports from Eurogamer and VGC.

In a February earnings call, Zelnick emphasized continued investment: “I have every reason to believe we’ll continue to support GTA Online. There’s a great community that loves it, that stays engaged. And again in this quarter, Rockstar has shown that when you deliver great additional content, despite how long [GTA Online] has been at market, people show up.”

Rockstar has historically extended support across generations, maintaining PS4/Xbox One versions alongside next-gen updates through at least April 2026, signaling no end to GTA Online post-GTA 6.

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Illustration depicting hackers leaking Rockstar Games revenue data in a cyberpunk lair, highlighting GTA Online and Red Dead Online earnings from ShinyHunters breach.
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ShinyHunters leaks Rockstar revenue data after ransom deadline

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Hacking group ShinyHunters published stolen revenue metrics from Rockstar Games on April 13, 2026, after the company ignored their ransom demand from two days prior. The data shows Grand Theft Auto Online averaging $1.3 million daily over the past six months—about $10 million weekly—versus Red Dead Online's $500,000 weekly. Rockstar, which confirmed a limited breach earlier, reiterated no impact on operations or players.

Take-Two Interactive's shares jumped over 2% on April 14, 2026, adding roughly $1 billion to its market cap, following ShinyHunters' leak of Rockstar Games' GTA Online and Red Dead Online revenue data the previous day.

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Take-Two Interactive CEO Strauss Zelnick addressed concerns over Grand Theft Auto 6's pricing during an on-stage interview at the iicon conference. He emphasized that the company aims to charge far less than the value delivered by the game. Zelnick described GTA 6 as the most spectacular piece of entertainment in history.

Sony has begun sending targeted marketing emails to PlayStation users about Grand Theft Auto VI, prompting speculation of an upcoming promotional campaign by Take-Two and Rockstar Games.

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Microsoft's Xbox hardware revenue fell 33 percent year-on-year in Q3 FY2026, despite overall company revenue rising 18 percent to $82.9 billion. Gaming revenue declined seven percent, prompting Xbox leaders to pledge renewed focus on core fans. The firm recently cut Game Pass prices in response to customer feedback.

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