K-pop powerhouse SM Entertainment has signed a new partnership with UNICEF to support children in Indonesia. The agreement was concluded at the UNICEF Indonesia office in Jakarta on Friday, expanding the company's social contribution efforts across Southeast Asia. It includes installing gender-separated modern toilets and water quality monitoring systems in 60 schools by 2028.
SM Entertainment announced on Monday that it had signed the agreement with the Korean Committee for UNICEF at the UNICEF Indonesia office in Jakarta on Friday. The partnership aims to empower Indonesian girls and improve eco-friendly school environments.
Under the deal, the South Korean firm will install gender-separated modern toilets and introduce water quality monitoring systems in 60 Indonesian schools by 2028. This marks the fourth collaboration between SM and UNICEF Korea since their first in 2015, following projects in Vietnam and the Philippines.
The signing ceremony was attended by SM's Chief Global Officer Choi Jung-min, UNICEF Korea Secretary-General Cho Mi-jin, and UNICEF Indonesia Deputy Representative Jean Lokenga, among others. Members of SM's girl group Hearts2Hearts, Jiwoo and Indonesian member Carmen, also joined the event.
"It's a great honor to take part in this meaningful initiative for Indonesian children," the two said in a statement released by SM. "We hope they can stay healthy and happy at school and will do our best to support their growth."
