Eve Online developer rebrands as Fenris Creations with new DeepMind deal

CCP Games has split from Pearl Abyss to operate independently as Fenris Creations. The rebrand coincides with a $120 million research partnership with Google DeepMind to advance AI using the Eve Online universe.

The developer behind the long-running space MMO announced the transition on Friday, days after DeepMind's initial partnership reveal. Senior management and investors, including Google, now control the studio. This structure aims to support decision-making for persistent online worlds and long-term game operations, according to the company. The partnership will let DeepMind study player behavior on isolated offline servers without affecting the live game.

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Illustration of an Eve Online spaceship with AI neural networks and DeepMind logo in space, for article on DeepMind's stake in the game's developer.
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Google DeepMind takes stake in Eve Online maker

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Google DeepMind has acquired a minority stake in Fenris Creations, the developer of the long-running space simulation Eve Online, to train its AI models on player behavior in the game's complex universe.

The Icelandic developer and publisher behind the long-running space MMO EVE Online has changed its name from Crowd Control Protections to Fenris Creations. The move follows years of confusion with the Chinese Communist Party and coincides with the company buying itself back from former owner Pearl Abyss.

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Arcanaut Studios has secured major backing for its Star Wars role-playing game from former NetEase executive Simon Zhu. The funding comes via his newly formed GreaterThan Group. Director Casey Hudson has shared details on the studio's approach to development.

Demis Hassabis highlighted Google's work using artificial intelligence to advance medical treatments during a recent keynote address. The CEO of Google DeepMind and Isomorphic Labs focused on projects targeting cancer and immune disorders.

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President Lee Jae-myung met Demis Hassabis, co-founder and CEO of Google DeepMind, in Seoul on April 27 to discuss the responsible use of artificial intelligence and global partnerships. They shared views that AI could powerfully address global challenges like low growth, climate crisis, and health care, while posing risks such as abuse in warfare or deepening inequality. The government partnered with DeepMind under its K-Moonshot initiative for AI-led science innovation.

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