Eve Online developer rebrands as Fenris Creations with new DeepMind deal

CCP Games has split from Pearl Abyss to operate independently as Fenris Creations. The rebrand coincides with a $120 million research partnership with Google DeepMind to advance AI using the Eve Online universe.

The developer behind the long-running space MMO announced the transition on Friday, days after DeepMind's initial partnership reveal. Senior management and investors, including Google, now control the studio. This structure aims to support decision-making for persistent online worlds and long-term game operations, according to the company. The partnership will let DeepMind study player behavior on isolated offline servers without affecting the live game.

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Illustration of an Eve Online spaceship with AI neural networks and DeepMind logo in space, for article on DeepMind's stake in the game's developer.
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Google DeepMind takes stake in Eve Online maker

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Google DeepMind has acquired a minority stake in Fenris Creations, the developer of the long-running space simulation Eve Online, to train its AI models on player behavior in the game's complex universe.

The Icelandic developer and publisher behind the long-running space MMO EVE Online has changed its name from Crowd Control Protections to Fenris Creations. The move follows years of confusion with the Chinese Communist Party and coincides with the company buying itself back from former owner Pearl Abyss.

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Arcanaut Studios has secured major backing for its Star Wars role-playing game from former NetEase executive Simon Zhu. The funding comes via his newly formed GreaterThan Group. Director Casey Hudson has shared details on the studio's approach to development.

Demis Hassabis highlighted Google's work using artificial intelligence to advance medical treatments during a recent keynote address. The CEO of Google DeepMind and Isomorphic Labs focused on projects targeting cancer and immune disorders.

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4月27日,李在明总统在首尔会见了谷歌DeepMind联合创始人兼首席执行官德米斯·哈萨比斯,就负责任地使用人工智能及全球合作伙伴关系展开讨论。双方一致认为,人工智能在应对全球低增长、气候危机和医疗保健等挑战方面具有巨大潜力,但同时也伴随着战争滥用或加剧不平等风险。韩国政府已与DeepMind签署“K-Moonshot”计划,共同推动人工智能驱动的科学创新。

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