Eve Online developer rebrands as Fenris Creations with new DeepMind deal

CCP Games has split from Pearl Abyss to operate independently as Fenris Creations. The rebrand coincides with a $120 million research partnership with Google DeepMind to advance AI using the Eve Online universe.

The developer behind the long-running space MMO announced the transition on Friday, days after DeepMind's initial partnership reveal. Senior management and investors, including Google, now control the studio. This structure aims to support decision-making for persistent online worlds and long-term game operations, according to the company. The partnership will let DeepMind study player behavior on isolated offline servers without affecting the live game.

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Google DeepMind has acquired a minority stake in Fenris Creations, the developer of the long-running space simulation Eve Online, to train its AI models on player behavior in the game's complex universe.

The Icelandic developer and publisher behind the long-running space MMO EVE Online has changed its name from Crowd Control Protections to Fenris Creations. The move follows years of confusion with the Chinese Communist Party and coincides with the company buying itself back from former owner Pearl Abyss.

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