Eve Online developer rebrands as Fenris Creations with new DeepMind deal

CCP Games has split from Pearl Abyss to operate independently as Fenris Creations. The rebrand coincides with a $120 million research partnership with Google DeepMind to advance AI using the Eve Online universe.

The developer behind the long-running space MMO announced the transition on Friday, days after DeepMind's initial partnership reveal. Senior management and investors, including Google, now control the studio. This structure aims to support decision-making for persistent online worlds and long-term game operations, according to the company. The partnership will let DeepMind study player behavior on isolated offline servers without affecting the live game.

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Illustration of an Eve Online spaceship with AI neural networks and DeepMind logo in space, for article on DeepMind's stake in the game's developer.
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Google DeepMind takes stake in Eve Online maker

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Google DeepMind has acquired a minority stake in Fenris Creations, the developer of the long-running space simulation Eve Online, to train its AI models on player behavior in the game's complex universe.

The Icelandic developer and publisher behind the long-running space MMO EVE Online has changed its name from Crowd Control Protections to Fenris Creations. The move follows years of confusion with the Chinese Communist Party and coincides with the company buying itself back from former owner Pearl Abyss.

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Arcanaut Studios has secured major backing for its Star Wars role-playing game from former NetEase executive Simon Zhu. The funding comes via his newly formed GreaterThan Group. Director Casey Hudson has shared details on the studio's approach to development.

Demis Hassabis highlighted Google's work using artificial intelligence to advance medical treatments during a recent keynote address. The CEO of Google DeepMind and Isomorphic Labs focused on projects targeting cancer and immune disorders.

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이재명 대통령이 27일 서울에서 구글 딥마인드의 공동창업자이자 CEO인 데미스 하사비스와 만나 인공지능(AI)의 책임 있는 사용과 글로벌 파트너십을 논의했다. 양측은 AI가 글로벌 도전을 해결할 강력한 도구가 될 수 있지만 전쟁이나 불평등 심화 등의 위험도 있다고 공유했다. 정부는 AI 중심 과학기술 혁신 프로젝트 'K-문샷' 하에 딥마인드와 협력을 강화한다.

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