Mattel has introduced its first Barbie doll designed specifically for children on the autism spectrum, featuring noise-canceling headphones, a fidget spinner, and a communication tablet. The doll was developed in collaboration with the Autistic Self Advocacy Network to promote inclusion in toys. It is now available for purchase at major retailers.
Mattel announced the launch of its inaugural autistic Barbie doll as part of the Fashionistas line, which already includes representations of conditions like type 1 diabetes, Down syndrome, and blindness. This new doll incorporates several features tailored to the needs of the autism community, based on input from autistic individuals themselves.
The doll arrives equipped with pink noise-canceling headphones to help mitigate sensory overload from background noise. It also includes a functional pink fidget spinner attached to her finger, providing a tool for stress reduction and focus. Additionally, she holds a tablet displaying symbols for augmentative and alternative communication (AAC) apps, aiding those who may find verbal expression challenging.
Physically, the doll differs from traditional Barbies with articulated elbows and wrists, allowing for movements like stimming or hand flapping, which some autistic people use to process emotions or excitement. Her eyes are positioned slightly off-center, reflecting a common aversion to direct eye contact. The outfit consists of a loose purple pinstripe A-line dress with a flowy skirt and short sleeves to minimize skin contact, paired with flat purple shoes for better stability.
"Barbie has always strived to reflect the world kids see and the possibilities they imagine, and we're proud to introduce our first autistic Barbie as part of that ongoing work," stated Jamie Cygielman, Mattel's global head of dolls. The project stemmed from an 18-month partnership with the Autistic Self Advocacy Network, a nonprofit led by autistic people advocating for disability rights.
To mark the release, Mattel is donating 1,000 dolls to pediatric hospitals nationwide. The doll is priced at $11 on Target and Walmart websites, and $11.87 on Amazon, making it accessible for families seeking inclusive play options.
