In 2025, 71% of housing searches in Colombia focused on rentals, according to Fincaraiz platform's annual report, which recorded 81 million views and 9.1 million annual queries. Two-bedroom apartments led the demand, with average rents between 2 and 3.3 million pesos. Bogotá topped the activity, followed by Medellín and other major cities.
Colombia's real estate market in 2025 showed a clear preference for rentals, with 71% of searches on the Fincaraiz platform aimed at this option, compared to 29% for purchases. This trend highlights the growing influence of digital decisions in the housing sector, where the platform had 4.8 million monthly active users.
Apartments were the most queried property type, accounting for 66% of total searches, followed by houses at 21% and studio apartments at 9%. For rentals, demand focused on two-bedroom apartments, with average rents between 2,000,000 and 3,300,000 pesos. "The most requested properties were two-bedroom apartments for rent, with average values between $2,000,000 and $3,300,000," stated Lesly Posada, Fincaraiz's commercial director.
Interest centered on strata 3 and 4, with high query turnover. Bogotá led the volume, where apartments captured 73% of searches, houses 16%, studio apartments 9%, and others 2%. Medellín followed with 68% for apartments, 17% for houses, and 10% for studio apartments. In Cali, apartments made up 58%, houses 26%, and studio apartments 13%. Barranquilla recorded 69% for apartments, and Bucaramanga 69.5%.
Price increases were noted in Bogotá, Medellín, Cartagena, and the Coffee Axis, driven by demand in areas with good connectivity, security, and functional spaces. This pattern underscores the market's shift toward accessible and urban options.
