Dating app Bumble has unveiled an AI-powered assistant named Bee to enhance matchmaking and reduce reliance on swiping. The feature, part of the upcoming Bumble 2.0 platform, will launch in beta testing soon. CEO Whitney Wolfe Herd announced the changes during the company's fourth-quarter 2025 earnings call.
Bumble is set to transform its user experience with the introduction of an AI assistant called Bee, aimed at fostering more meaningful connections. During the fourth-quarter 2025 earnings call, CEO Whitney Wolfe Herd described Bee as a personal dating assistant that will learn users' values, relationship goals, communication style, lifestyle, and dating intentions through an onboarding chat. This information will help Bee identify mutual compatibility with other members and suggest matches via a new feature called Dates.
When users opt into Dates, Bee will notify compatible pairs and provide a generated summary explaining the potential match. From there, users can chat directly. Wolfe Herd emphasized the goal of moving beyond superficial interactions, stating, "Ultimately, dating only works when you really understand the story of someone." She noted that many members complain of matches ending in "dead-end chat zones," and Bumble plans to introduce dynamic ways to encourage connections.
Complementing Bee, Bumble will roll out chapter-based profiles this spring as part of Bumble 2.0. These allow users to share story-like sections about their lives, such as trips or defining moments, rather than static details like name, age, photos, job, and hometown. Wolfe Herd said people are tired of "being reduced to images and potentially dismissed with a swipe," and the company may test eliminating the swipe mechanic in select markets.
Bee will begin beta testing with a small group of users soon. Bumble already employs AI for profile improvements and matches, but Bee represents a significant advancement. Similar tools exist in competitors: Grindr offers a wingman chatbot and AI chat summaries, while Tinder and Hinge use AI for icebreakers and enhanced interactions, including Hinge's Convo Starters and Tinder's Chemistry feature.
The updates aim to make profiles more personal and gather richer data for better matchmaking, potentially increasing user engagement without endless swiping.