Ferrari unveils luce electric suv designed by love from

Ferrari has unveiled the Luce, its first electric vehicle, after years of anticipation. The model was designed by LoveFrom, the studio founded by Jony Ive, and represents a major shift in the company's styling and powertrain approach.

The Luce is an SUV-style vehicle with four doors and five seats, the first Ferrari to accommodate more than four people. It features suicide doors that hinge at the rear and a distinctive exterior that departs from the brand's traditional sports car look. The interior includes a control pad with knobs and dials in both rows, though software functions such as the stopwatch and drive modes remained non-functional in the pre-production model shown.

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Ferrari Luce electric sedan parked in front of the Colosseum in Rome at sunset
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Ferrari reveals luce its first fully electric vehicle

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Ferrari has unveiled the Luce, its first fully electric vehicle, at an event in Rome. The four-door five-seater sedan was co-designed by LoveFrom, the firm led by former Apple designer Jony Ive and Marc Newson.

Ferrari has unveiled its first fully electric vehicle, the Luce, featuring a design by former Apple designer Jony Ive's firm LoveFrom. The car received a blessing from Pope Leo XIV but has drawn strong criticism online over its appearance.

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The Ferrari Luce, the brand's first electric vehicle, has generated heated discussion online over its design.

Sony Honda Mobility, the joint venture between Sony and Honda, has discontinued its two electric vehicle models: the Afeela 1 sedan and Afeela 2 SUV. The decision follows Honda's reassessment of its electrification strategy on March 12, 2026, and comes amid slowing U.S. EV demand. The company will issue full refunds to U.S. customers who placed reservations.

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Hyundai unveiled its Boulder Concept SUV at the 2026 New York International Auto Show, previewing a rugged body-on-frame SUV and pickup truck to be designed, developed and built in the US by the end of the decade. The concept emphasizes American manufacturing, incorporating US-produced steel and drawing design inspiration from the Hyundai Design North America studio. Its boxy design and off-road features signal Hyundai's push into traditional truck territory.

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