Television Broadcasts Limited (TVB), Hong Kong’s leading broadcaster, reported a US$7.5 million profit for 2025, ending seven years of losses. The recovery was fueled by a threefold rise in advertising contributions from the Greater Bay Area, driving 15 per cent growth in ad revenue.
Television Broadcasts Limited (TVB) announced a US$7.5 million profit for 2025, shaking off seven years of losses. The broadcaster attributed the turnaround to a 9 per cent revenue increase in its TV broadcasting segment. Despite a soft Hong Kong advertising market, ad income from its terrestrial channels rose 15 per cent year-on-year from 2024, TVB said. This was helped by strong demand from large corporate clients and a threefold increase in contributions from the Greater Bay Area. “Despite the continuing softness of the Hong Kong advertising market, income from advertisers on our terrestrial TV channels grew by 15 per cent during the year compared to 2024, helped by firm advertising demand from large corporate clients and a threefold rise in the revenue contribution from our Greater Bay Area,” the company stated. “This helped drive a 9 per cent revenue increase for our TV broadcasting segment in 2025.” TVB’s four channels remained the city’s most-watched by a significant margin, averaging 4.9 million in-home viewers weekly and holding a 79 per cent market share. The channels also drew more than 20 million monthly viewers across the nine mainland Greater Bay Area cities—Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing—along with Hong Kong and Macau.