Hybe launches new label ABD with planned girl group debut in second half

K-pop powerhouse Hybe announced Friday it has created a new label named ABD to produce girl groups, with its first act scheduled to debut later this year.

Hybe said the label's name stands for its slogan "A Bold Dream" and embodies an approach to "imagine D instead of C after A and B."

No Ji-won, who heads artist planning at Hybe subsidiary Pledis Entertainment, will lead the new label. Pledis veteran producer Han Sung-soo, known for work with Seventeen, After School, IZ*ONE and TWS, will oversee production for the upcoming girl group.

The debut will expand Hybe's existing girl group lineup, which includes Le Sserafim under Source Music, NewJeans under ADOR, ILLIT under Belift Lab and Katseye under Hybe Labels.

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