Following November's US sales plunge, Tesla launched aggressive December incentives including 0% financing and free Supercharging to hit record Q4 deliveries amid declines in the US and Europe, offset by China growth.
In response to weakening demand exposed in prior reports, Tesla introduced December 2025 incentives to prevent a second annual sales decline. Offers include 0% APR financing for up to 72 months on Model Y Standard, no-down-payment leasing, 2,000 miles of free Supercharging for gas car trade-ins, and up to $1,500 in complimentary upgrades like premium paint and wheels on inventory vehicles.
Tesla needs 555,000 Q4 deliveries—a quarterly record—just to match 2024 totals, after Elon Musk's October forecast of 20-30% growth faltered. Europe saw sharp November drops (e.g., 58% in France, 59% in Sweden), linked to competition and Musk's politics, while China Model 3/Y sales rose 9.9% YoY.
Stock rose 2.7% to $458.96 on December 12. Analysts are split: Morgan Stanley downgraded to Equal Weight ($425 target), consensus Buy ($389). Tesla advances autonomy, planning unsupervised Model Y robotaxis in Austin soon, and recalled 12,963 vehicles for battery issues.