Commercials
AI:n luoma kuva
FIFA permits ads during mandatory 2026 World Cup hydration breaks
Raportoinut AI AI:n luoma kuva
FIFA will allow broadcasters to air commercials during three-minute hydration breaks in each half of 2026 World Cup matches, confirming a policy that balances player welfare with revenue opportunities. The breaks, held regardless of temperature, provide a roughly 2:10 ad window, with U.S. and UK partners planning varied uses amid fan debate.