Commercials
Àwòrán tí AI ṣe
FIFA permits ads during mandatory 2026 World Cup hydration breaks
Ti AI ṣe iroyin Àwòrán tí AI ṣe
FIFA will allow broadcasters to air commercials during three-minute hydration breaks in each half of 2026 World Cup matches, confirming a policy that balances player welfare with revenue opportunities. The breaks, held regardless of temperature, provide a roughly 2:10 ad window, with U.S. and UK partners planning varied uses amid fan debate.