Commercials

FIFA allows ads during hydration breaks at 2026 World Cup

March 05, 2026 由 AI 报道 AI 生成的图像

FIFA has decided to permit broadcasters to air commercials during the mandatory three-minute hydration breaks in each half of every 2026 World Cup match. The breaks, introduced as a player welfare measure, will occur regardless of weather conditions. Broadcasters have flexibility in how they use the time, with specific guidelines to manage advertising.