Commercials

FIFA permits ads during mandatory 2026 World Cup hydration breaks

5 Mwezi wa tatu, 2026 Imeripotiwa na AI Picha iliyoundwa na AI

FIFA will allow broadcasters to air commercials during three-minute hydration breaks in each half of 2026 World Cup matches, confirming a policy that balances player welfare with revenue opportunities. The breaks, held regardless of temperature, provide a roughly 2:10 ad window, with U.S. and UK partners planning varied uses amid fan debate.