Commercials

FIFA allows ads during hydration breaks at 2026 World Cup

5 марта 2026 Сообщено ИИ Изображение, созданное ИИ

FIFA has decided to permit broadcasters to air commercials during the mandatory three-minute hydration breaks in each half of every 2026 World Cup match. The breaks, introduced as a player welfare measure, will occur regardless of weather conditions. Broadcasters have flexibility in how they use the time, with specific guidelines to manage advertising.