Strauss Zelnick, chief executive of Take-Two Interactive, stated that creating massive hits like Grand Theft Auto has become increasingly difficult. He spoke during a conference appearance on May 27.
Zelnick addressed attendees at the TD Cowen 54th Annual Technology, Media & Telecom Conference. He noted that former Rockstar employees have attempted similar successes without achieving the same results so far. The comments appeared to reference Leslie Benzies and his studio Build a Rocket Boy, whose game MindsEye launched in 2025 and received the worst reviews of that year.
