Take-Twos vd: Det blir allt svårare att återskapa framgången med GTA

Strauss Zelnick, vd för Take-Two Interactive, uppger att det har blivit allt svårare att skapa enorma succéer som Grand Theft Auto. Han uttalade sig under en konferens den 27 maj.

Zelnick talade inför deltagarna vid TD Cowens 54:e årliga Technology, Media & Telecom-konferens. Han konstaterade att tidigare anställda på Rockstar har försökt uppnå liknande framgångar utan att hittills nå samma resultat. Kommentaren tycktes syfta på Leslie Benzies och hans studio Build a Rocket Boy, vars spel MindsEye lanserades 2025 och fick årets sämsta recensioner.

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Illustration showing children transitioning from playing Roblox to GTA, with Take-Two CEO and GTA 6 release info.
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Take-Two CEO says kids who love Roblox will grow up to play GTA

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During Take-Two Interactive’s earnings call on May 21, CEO Strauss Zelnick said children who enjoy Roblox will naturally move on to Grand Theft Auto as they mature. He also confirmed that Grand Theft Auto 6 is still on track for its planned November release.

Take-Two Interactive CEO Strauss Zelnick has reiterated that AI cannot produce massive hits like Grand Theft Auto 6, calling the notion laughable. In a recent interview, he emphasized the need for human creativity despite AI's potential to assist in asset creation. Zelnick expressed surprise at market reactions to AI tools like Google's Genie.

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Take-Two Interactive CEO Strauss Zelnick discussed potential acquisitions during an investor call. The comments came after the release of the company’s full fiscal year earnings. Zelnick highlighted three uses for incoming cash from Grand Theft Auto VI.

Mark Gerhard, CEO of Build A Rocket Boy, described the launch of the studio's shooter MindsEye as 'the worst launch in history.' He attributed many issues to sabotage and said the studio plans to share evidence in an upcoming multiplayer update. Gerhard also noted improving sales and reviews since the game's release last June.

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Grand Theft Auto 6 has a marketing deal with PlayStation, as confirmed in a recent interview. Take-Two Interactive CEO Strauss Zelnick emphasized that Rockstar Games prioritizes consoles as its core audience. The game is scheduled to launch on November 19 on PS5 and Xbox Series X/S, skipping PC at release.

Three Scottish Labour MPs have accused Grand Theft Auto 6 developer Rockstar of blocking transparency in an ongoing legal dispute over staff dismissals last year. The lawmakers say the company has refused to cooperate with requests for evidence and appeal rights. Rockstar has not responded to requests for comment.

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Remedy Entertainment's new CEO Jean-Charles Gaudechon said Alan Wake and Control should have sold more despite their critical acclaim. He plans to expand the studio's franchises through cross-media adaptations without changing its creative focus.

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