According to the latest SOM survey from the University of Gothenburg, the share of Swedes chatting with an AI bot weekly rose from 12 to 36 percent between 2024 and 2025. At the same time, skepticism toward AI has grown, with 62 percent viewing it as a greater risk than opportunity for society.
More chatbots such as Chat GPT, Gemini, Copilot, and Claude have been launched, and Swedes' use of the services has increased accordingly. According to the SOM survey from the University of Gothenburg, weekly usage rose from 12 percent in 2024 to 36 percent in 2025. The survey was conducted last autumn and sent to 33,750 people, with over 17,000 responding—a 52 percent response rate. Skepticism toward AI has increased rather than decreased since Chat GPT's breakthrough in 2022. For instance, 62 percent of Swedes see AI as a greater risk than opportunity, up from 54 percent in 2023 and 61 percent in 2024. Additionally, 54 percent are 'very worried' that false AI-generated information will affect democratic elections, compared to 49 percent in last year's survey. 'Trust and usage do not necessarily go hand in hand. This is not a new phenomenon', says Annika Bergström, professor at the Department of Journalism, Media and Communication at the University of Gothenburg.
