Sony reports flat forecast amid PS5 sales slowdown and PS6 reviews

Sony released its fiscal year report earlier this month, revealing expectations of lower PS5 hardware sales due to ongoing memory shortages driven by AI demand. CEO Hiroki Totoki indicated that plans for the next-generation console remain undecided.

The report highlighted that hardware shortages could continue into 2027, prompting Sony to base its PS5 sales targets on available memory at reasonable prices. Analyst Rhys Elliot noted that the company may choose to underproduce consoles rather than absorb higher costs, with potential price increases possible if pressures persist.

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Realistic illustration of PlayStation 5 console with price increase tag, economic graphs, and world map, illustrating Sony's PS5 price hike announcement.
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Sony raises PS5 prices amid economic pressures starting April 2

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Sony Interactive Entertainment announced significant price increases for the PlayStation 5, PS5 Pro, and PlayStation Portal, effective April 2. The company cited continued pressures in the global economic landscape as the reason. Prices are rising in multiple regions including the US, UK, Europe, and Japan.

US sales of the PlayStation 5 nearly doubled in the week ending April 4, marking the console's best performance of 2026 so far. Consumers rushed to buy before Sony's announced price increases took effect. The surge came after Sony cited global economic pressures for raising prices by about $100 on its PS5 models.

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Sony executives detailed new uses for generative AI during the company's earnings call on May 8. PlayStation CEO Hideaki Nishino described tools that speed up animation and personalization on the platform. The remarks came alongside forecasts of lower PS5 sales due to memory shortages.

Sony has announced price increases for its PlayStation consoles in multiple East Asian markets, effective May 1. The hikes follow similar changes a month ago in the US, UK, Europe, and Japan. In South Korea, prices have risen by up to 43 percent from launch levels.

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A Xiaomi executive warned on an earnings call that memory prices surging 'beyond imagination' are drawing smartphone makers into a long-term price-raising cycle, after which some players may suffer significant losses or even closure. The company reported a 27 percent year-on-year drop in fourth-quarter net profit.

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हम अपनी साइट को बेहतर बनाने के लिए विश्लेषण के लिए कुकीज़ का उपयोग करते हैं। अधिक जानकारी के लिए हमारी गोपनीयता नीति पढ़ें।
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