Sony affiche des prévisions stables face au ralentissement des ventes de la PS5 et aux incertitudes sur la PS6

Sony a publié son rapport annuel ce mois-ci, révélant des prévisions de baisse des ventes matérielles de la PS5 en raison des pénuries de mémoire persistantes entraînées par la demande en IA. Le PDG Hiroki Totoki a indiqué que les projets pour la console de nouvelle génération restaient encore indécis.

Le rapport souligne que les pénuries de matériel pourraient perdurer jusqu'en 2027, incitant Sony à baser ses objectifs de ventes de la PS5 sur la disponibilité de mémoire à des prix raisonnables. L'analyste Rhys Elliot a noté que l'entreprise pourrait choisir de limiter la production de consoles plutôt que d'absorber des coûts plus élevés, avec de possibles augmentations de prix si les pressions persistent.

Articles connexes

Realistic illustration of PlayStation 5 console with price increase tag, economic graphs, and world map, illustrating Sony's PS5 price hike announcement.
Image générée par IA

Sony raises PS5 prices amid economic pressures starting April 2

Rapporté par l'IA Image générée par IA

Sony Interactive Entertainment announced significant price increases for the PlayStation 5, PS5 Pro, and PlayStation Portal, effective April 2. The company cited continued pressures in the global economic landscape as the reason. Prices are rising in multiple regions including the US, UK, Europe, and Japan.

US sales of the PlayStation 5 nearly doubled in the week ending April 4, marking the console's best performance of 2026 so far. Consumers rushed to buy before Sony's announced price increases took effect. The surge came after Sony cited global economic pressures for raising prices by about $100 on its PS5 models.

Rapporté par l'IA

Sony executives detailed new uses for generative AI during the company's earnings call on May 8. PlayStation CEO Hideaki Nishino described tools that speed up animation and personalization on the platform. The remarks came alongside forecasts of lower PS5 sales due to memory shortages.

Sony has announced price increases for its PlayStation consoles in multiple East Asian markets, effective May 1. The hikes follow similar changes a month ago in the US, UK, Europe, and Japan. In South Korea, prices have risen by up to 43 percent from launch levels.

Rapporté par l'IA

A Xiaomi executive warned on an earnings call that memory prices surging 'beyond imagination' are drawing smartphone makers into a long-term price-raising cycle, after which some players may suffer significant losses or even closure. The company reported a 27 percent year-on-year drop in fourth-quarter net profit.

Ce site utilise des cookies

Nous utilisons des cookies pour l'analyse afin d'améliorer notre site. Lisez notre politique de confidentialité pour plus d'informations.
Refuser