Sony reports flat forecast amid PS5 sales slowdown and PS6 reviews

Sony released its fiscal year report earlier this month, revealing expectations of lower PS5 hardware sales due to ongoing memory shortages driven by AI demand. CEO Hiroki Totoki indicated that plans for the next-generation console remain undecided.

The report highlighted that hardware shortages could continue into 2027, prompting Sony to base its PS5 sales targets on available memory at reasonable prices. Analyst Rhys Elliot noted that the company may choose to underproduce consoles rather than absorb higher costs, with potential price increases possible if pressures persist.

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Illustration of PlayStation 6 console on factory line with rising manufacturing cost charts to $1000.
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PlayStation 6 manufacturing costs rise toward $1,000

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A hardware leaker reports that Sony's bill of materials for the PlayStation 6 has increased to around $900. Sony stated it does not intend to sell hardware at significant losses.

Sony has stated it will no longer sell PlayStation consoles at a significant loss. The announcement came during a recent executive Q&A session focused on the company's Game & Network Services division.

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Sony has omitted any reference to releasing PlayStation games on PC in its latest annual strategy report. The company instead detailed new plans to integrate artificial intelligence across its studios and store.

Apple CEO Tim Cook stated that high memory costs will significantly impact the company's business in coming quarters. He highlighted supply constraints during the latest earnings call despite strong revenue growth. The issue stems from skyrocketing RAM prices driven by AI data center demand.

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Former PlayStation executive Shuhei Yoshida defended Sony's approach of delayed PC releases for major titles, expressing doubt about day-and-date launches and stating no evidence of a strategy change—comments coming after a Bloomberg report on halted single-player ports.

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