Koki pemenang Emmy Giada De Laurentiis telah bermitra dengan perusahaan meal kit Home Chef untuk menawarkan koleksi resep ala Italia. Kolaborasi ini menampilkan delapan hidangan bergilir yang dirancang untuk memasak di rumah dengan mudah menggunakan bahan-bahan segar dan beraroma lezat. Pelanggan dapat mengakses makanan-makanan ini secara online mulai dengan penawaran promosi.
Giada De Laurentiis, yang dikenal dengan buku-buku masak, restoran, dan kehadirannya di televisi, bertujuan menyederhanakan memasak di rumah melalui usaha baru ini dengan Home Chef. Kemitraan ini memperkenalkan menu makanan bertema yang terinspirasi dari warisan Italia-nya dan lokasi favoritnya, menekankan kenyamanan dan kesejahteraan bagi keluarga. Di antara penawarannya ada Effortless Parmesan Shrimp Risotto, Cacciatore-Style Chicken Milanese, dan Pasta with Peas and Fresh Basil. Hidangan lainnya termasuk One-Pan Italian Chicken Florentine with Creamy Lemon Pasta and Spinach, Weekend-in-Positano Shrimp Pasta with Arugula and Calabrian Chiles, Seared Salmon Orzo with Capers and Sun-Dried Tomato Pesto, Creamy Chicken Scaloppine with Potatoes, Broccolini and Shallot Sauce, dan Giada’s Veggie-packed Beef Bolognese with Gemelli and Zucchini. The collection rotates eight dishes, each appearing twice, allowing repeat access to favorites. Recipe cards include fun facts about Italian regions, along with De Laurentiis's tips on techniques to enhance weekly meals. New customers can use the code ‘CHEFGIADA’ for 50% off their first box, a free 3.4-ounce mini bottle of Giadzy extra virgin olive oil, and free shipping. To mark the launch, Home Chef is running an Instagram giveaway from March 4 to March 11, where five winners will receive a Giadzy olive oil Tasting Box, Italian Spice 3-Pack, a signed copy of her cookbook “Super-Italian,” and a $150 Home Chef gift card. De Laurentiis, who left the Food Network in 2024 after 21 years, debuted her show “Everyday Giada” on YouTube on December 4, 2025. She launched Giadzy.com in 2016, an e-commerce platform for Italian products like tomatoes and Coratina olive oil, which has raised $5.8 million from investors including BAM Ventures, Watertower Ventures, and Defy.vc. Neil Sequeira of Defy.vc praised her approach: “Giada has built a brand that sits at the intersection of authenticity, health, and premium Italian food.” Meals start at $9.99 per serving, plus shipping.