Threads milik Meta capai 500 juta pengguna aktif bulanan

Meta mengumumkan pada hari Selasa bahwa Threads telah mencapai 500 juta pengguna aktif bulanan. Platform tersebut juga memperkenalkan perluasan komunitas baru dan alat personalisasi yang disebut Your Algo.

Meta meluncurkan Threads pada tahun 2023. Aplikasi tersebut mencapai tonggak pencapaian pengguna baru hampir tiga tahun kemudian, menunjukkan pertumbuhan yang berkelanjutan alih-alih perlambatan pasca-peluncuran.

Perusahaan tersebut meluncurkan fitur Komunitas yang diperluas untuk mendorong interaksi yang berfokus pada topik tertentu. Mereka juga memperkenalkan Your Algo, yang memungkinkan pengguna memberikan umpan balik langsung terhadap konten yang direkomendasikan di beranda mereka.

Your Algo saat ini tersedia di AS, Inggris, Kanada, Australia, dan Selandia Baru. Pembaruan ini mencerminkan langkah Meta untuk meningkatkan retensi dan keterlibatan pengguna di platform tersebut.

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Illustration depicting Meta employee under invasive AI surveillance monitoring at work, amid layoffs and staff backlash.
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Meta is deploying software on US employees' work computers to monitor keystrokes, clicks, mouse movements, and screenshots in work apps for AI training data. Internal memos reveal no opt-out option, sparking employee discomfort, as the company invests billions in AI while cutting thousands of jobs.

Meta has begun testing a new AI chatbot on Threads that users are unable to block or opt out of, sparking widespread frustration across the platform. The public-facing account has drawn angry replies and become the top trend with over a million posts. Testing is currently limited to a handful of countries.

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Meta has begun testing a redesigned web version of Threads that adds a direct messaging inbox and improves navigation. Connor Hayes, head of Threads, demonstrated the changes, which include new shortcuts for saved posts, insights, activity, and switching feeds. The company plans further investments in the web experience.

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X, formerly Twitter, will shut down its Communities feature on May 30, as announced by Head of Product Nikita Bier. Users are encouraged to migrate to group chats in the XChat app, which supports up to 350 members and will expand further. The decision follows low usage and high association with spam and scams.

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