Tesla mengonfirmasi pesanan kendaraan dengan meme lucu yang menampilkan seekor landak membuat tanda tangan 'okay' dan kata-kata 'haha, yes'. Gambar ini, bagian dari budaya internet pertengahan 2010-an, menonjolkan identitas merek perusahaan yang penuh bermain-main. Meme ini berasal dari video YouTube populer yang dibagikan di Facebook.
Tesla membedakan dirinya dari produsen mobil tradisional dengan menggunakan meme beresolusi rendah untuk mengakui pembelian pelanggan. Alih-alih pemberitahuan formal, pembeli menerima gambar seekor landak putih kecil yang membentuk tanda tangan 'okay', dengan teks 'haha, yes' di atas kepalanya. Ini telah menjadi bagian yang akrab dari proses pemesanan untuk kendaraan Tesla baru-baru ini. The hedgehog meme traces back to mid-2010s online trends. It first appeared in a YouTube video over nine years old, where user Randolph Cotter shared it on Facebook. Another user, Thomas Bagels, praised it as 'excellent' and sought permission to post it further. The video has garnered more than 12 million views. Tesla adopted the meme for its order confirmation pages several years ago, aligning with its meme-heavy, online-first approach. The company aims to appeal to Millennials and Gen Z through such relatable elements. CEO Elon Musk's influence contributes to this lighthearted style, positioning Tesla as a community that embraces humor. This whimsy extends beyond the hedgehog. Tesla names features after pop culture, like 'Ludicrous Speed' and 'Plaid' modes referencing the film Spaceballs. Ludicrous mode confirmation options include 'Yes, bring it on!' and 'No, I want my Mommy', echoing Wolfenstein game difficulties. Sentry Mode draws from the Portal video game series. Software Easter eggs, such as a center-screen sketchpad and 'Mars Mode' for GPS, further showcase this personality. For Cybertruck orders, Tesla uses a variant: a 'cyber hedgehog' that matches the vehicle's low-poly design. As Tesla develops new features, more pop culture references are expected.
