Cult Gaia founder Jasmin Larian celebrated the Persian New Year, Nowruz, at her Beverly Hills residence, once owned by Elvis Presley. The event featured friends from the fashion world dressed in the brand's spring collection, Persian music, and traditional cuisine with modern twists. Larian described it as a joyful gathering to share her culture.
On the evening of the spring equinox last week, Jasmin Larian, founder of Cult Gaia, opened her historic Beverly Hills home—previously owned by Elvis Presley—to mark Nowruz, the Persian New Year. This marked the third or fourth year she has hosted the event, which she called one of her most anticipated social occasions. “I'm so excited to share my culture with everyone,” Larian told Vogue as she greeted guests including models Shanina Shaik and Sara Sampaio, actress Sarah Shahi, designer Aurora James, stylist Mimi Cutrell, Ryan Destiny, Chelsea Neman Nassib, and Noor Pahlavi, eldest daughter of exiled Crown Prince Reza Pahlavi and granddaughter of Iran's last Shah. All arrived in Cult Gaia's spring ready-to-wear pieces, welcomed by a sitar player performing Persian classical music near the property's koi pond and Japanese-style teahouse. New elements included an all-yellow floral arrangement and goldfish under glass-topped tables, with a soundtrack from Shirzan (Lioness), featured in Cult Gaia's recent New York Fashion Week debut. The menu began with caviar in custom 'Gaia Caviar' tins, served with sumac-dusted potato chips and saffron crème fraîche, followed by a Shirazi-style panzanella salad with pomegranate seeds, walnuts, and crispy Barbari bread. Main courses offered a sabzi platter, two types of tahdig, and dishes of lamb, chicken, and beef. Larian noted changes: “I switched it up a little bit... I’ve done less. I've toned it down a bit.” As night fell, the gathering shifted to dancing with tracks like Erfan Tahmasbi’s Gelooband and Sandy’s Dokhtare Ahvazi, amid arak-soaked barberry tarts. “We are just feeling more hopeful and joyful,” Larian said amid the festivities.
