Shangri-La CEO urges Hong Kong to tap cultural tourism base

Shangri-La hotel group chief executive Kuok Hui Kwong said Hong Kong holds enormous potential for cultural tourism as a bridge between mainland China and the world.

Kuok Hui Kwong made the remarks to the South China Morning Post in a Hong Kong media-exclusive interview on the sidelines of Shangri-La’s new “Dragonbeat” festival programme. It launched as part of a new five-year partnership with the Stanley International Dragon Boat Championships.

“Everyone knows Hong Kong is a really vibrant international city, but at the same time it’s a vibrant international city that has really preserved a lot of its traditional culture,” Kuok said.

She added that this positioning gives the city “enormous potential” for cultural tourism, particularly as the mainland grows as a popular destination among international travellers.

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