Shanghai continues to draw Korean tourists with its value, cleanliness, and flavors, enhanced by China's visa-free entry policy. Visitor numbers surged in 2025, and early 2026 bookings indicate sustained popularity.

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The Jincheon National Training Center officially opened on January 7, 2026, kicking off preparations for international competitions including the Winter Olympics. Korean Sport & Olympic Committee President Ryu Seung-min declared 2026 as the year of K-sports, vowing enhanced athlete support. Culture, Sports and Tourism Minister Chae Hwi-young highlighted how sportsmanship will boost national prestige.

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