AI 플랫폼이 광고 기반 수익화로 전환함에 따라 연구원들은 이 기술이 사용자 행동, 신념, 선택을 보이지 않는 방식으로 형성할 수 있다고 경고한다. 이는 OpenAI의 입장 변화로, CEO Sam Altman이 한때 광고와 AI의 조합을 '불안하게 만든다'고 했으나 이제 AI 앱의 광고가 신뢰를 유지할 수 있다고 확신한다.
18개월 전 인공지능은 소셜 미디어와 다른 길을 걸을 수 있었으나, 이제 AI 산업은 소비자 주의를 수익화하는 소셜 미디어 전략을 채택하고 있다. OpenAI는 2024년 말 ChatGPT Search를 출시하고 2025년 10월 브라우저版 ChatGPT Atlas를 선보이며 온라인 행동 데이터를 광고에 활용하는 경쟁을 촉발했다.
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OpenAI has announced plans to begin testing advertisements in its ChatGPT app for free users and the new $8-per-month Go subscription tier in the United States. The company aims to diversify revenue amid significant financial pressures, while ensuring ads do not influence the AI's responses. Higher-paid tiers will remain ad-free.
Anthropic has announced that its AI chatbot Claude will remain free of advertisements, contrasting sharply with rival OpenAI's recent decision to test ads in ChatGPT. The company launched a Super Bowl ad campaign mocking AI assistants that interrupt conversations with product pitches. This move highlights growing tensions in the competitive AI landscape.
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2025년, AI 에이전트는 인공지능 발전의 중심이 되었으며, 시스템이 도구를 사용하고 자율적으로 행동할 수 있게 했다. 이론에서 일상 응용까지, 그것들은 대형 언어 모델과의 인간 상호작용을 변화시켰다. 그러나 보안 위험과 규제 공백 같은 도전도 가져왔다.
A Cornell University study reveals that AI tools like ChatGPT have increased researchers' paper output by up to 50%, particularly benefiting non-native English speakers. However, this surge in polished manuscripts is complicating peer review and funding decisions, as many lack substantial scientific value. The findings highlight a shift in global research dynamics and call for updated policies on AI use in academia.
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OpenAI reported a dramatic increase in child exploitation incidents to the National Center for Missing & Exploited Children during the first half of 2025, sending 80 times more reports than in the same period of 2024. The company attributed the rise to expanded moderation capabilities, new features allowing image uploads, and rapid user growth. This spike reflects broader concerns about child safety in generative AI platforms.
Some users of AI chatbots from Google and OpenAI are generating deepfake images that alter photos of fully clothed women to show them in bikinis. These modifications often occur without the women's consent, and instructions for the process are shared among users. The activity highlights risks in generative AI tools.
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eBay has updated its User Agreement to prohibit third-party AI agents and chatbots from making purchases on its platform without permission. The policy, effective February 20, 2026, addresses the growing trend of 'agentic commerce' tools that automate shopping. This move allows eBay to pursue legal action against violators while leaving room for its own AI developments.