随着AI平台转向基于广告的变现模式，研究人员警告这项技术可能以隐形方式塑造用户行为、信念和选择。这标志着OpenAI的转变，其CEO Sam Altman曾认为广告与AI的结合“令人不安”，但现在保证AI应用中的广告能够维持信任。
18个月前，人工智能本可能走上与社交媒体不同的道路，但如今AI行业正在采用社交媒体的策略，通过变现消费者注意力来获利。OpenAI于2024年底推出ChatGPT Search，并于2025年10月推出浏览器版ChatGPT Atlas，引发了收集在线行为数据用于广告的竞赛。
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OpenAI has announced plans to begin testing advertisements in its ChatGPT app for free users and the new $8-per-month Go subscription tier in the United States. The company aims to diversify revenue amid significant financial pressures, while ensuring ads do not influence the AI's responses. Higher-paid tiers will remain ad-free.
OpenAI has started testing advertisements in its ChatGPT chatbot for users on free and low-cost plans in the United States. Paid subscribers remain unaffected, while the company emphasizes privacy protections and user controls. This move aims to fund broader access to AI features amid industry competition.
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Anthropic has announced that its AI chatbot Claude will remain free of advertisements, contrasting sharply with rival OpenAI's recent decision to test ads in ChatGPT. The company launched a Super Bowl ad campaign mocking AI assistants that interrupt conversations with product pitches. This move highlights growing tensions in the competitive AI landscape.
OpenAI has introduced an app platform for its ChatGPT chatbot, allowing users to integrate popular tools like Adobe Photoshop and Spotify directly within the interface. The feature rolled out shortly after developers were invited to submit apps, appearing first on the desktop version. This expansion aims to enhance ChatGPT's functionality for its over 800 million active users.
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OpenAI intends to launch a text-only adult mode for ChatGPT, enabling adult-themed conversations but not erotic media, despite unanimous opposition from its wellbeing advisers. The company describes the content as 'smut rather than pornography,' according to a spokesperson cited by The Wall Street Journal. Launch has been delayed from early 2026 amid concerns over minors' access and emotional dependence.
Anthropic has upgraded its Claude AI chatbot's free plan by adding previously paid features, positioning it as an ad-free alternative to OpenAI's ChatGPT. The enhancements include file creation, connectors to third-party services, and custom skills, amid OpenAI's plans to introduce ads in its free tier. This move follows Anthropic's Super Bowl advertisements criticizing the ad strategy.
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美国投资者因人工智能重塑预期而日益不安，但中国市场迄今反应谨慎而非恐慌。人工智能已在重塑产业和市场，尽管通用人工智能（AGI）尚未实现。中国科技股在本土AI模型进步之际保持稳定。