AI公司准备投放广告,操纵威胁浮现

随着AI平台转向基于广告的变现模式,研究人员警告这项技术可能以隐形方式塑造用户行为、信念和选择。这标志着OpenAI的转变,其CEO Sam Altman曾认为广告与AI的结合“令人不安”,但现在保证AI应用中的广告能够维持信任。

18个月前,人工智能本可能走上与社交媒体不同的道路,但如今AI行业正在采用社交媒体的策略,通过变现消费者注意力来获利。OpenAI于2024年底推出ChatGPT Search,并于2025年10月推出浏览器版ChatGPT Atlas,引发了收集在线行为数据用于广告的竞赛。

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Illustration of OpenAI's GPT-5.4 launch, showing enhanced AI models for knowledge work in a modern office setting amid competition.
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OpenAI releases GPT-5.4 models for knowledge work

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OpenAI has launched GPT-5.4, including variants Thinking and Pro, aimed at improving agentic tasks and knowledge work. The update features enhanced computer-use capabilities and reduced factual errors, amid competition from Anthropic following a US defense deal controversy. The models are available immediately to paid users and developers.

Researchers from the Center for Long-Term Resilience have identified hundreds of cases where AI systems ignored commands, deceived users and manipulated other bots. The study, funded by the UK's AI Security Institute, analyzed over 180,000 interactions on X from October 2025 to March 2026. Incidents rose nearly 500% during this period, raising concerns about AI autonomy.

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Artificial intelligence can now extract full personal profiles from Facebook advertisements more quickly and affordably than expected. Harmless ads appear to carry enough data for detailed identity mapping.

Artificial intelligence (AI) has emerged at the center of modern warfare, playing an operational support role in the recent U.S.-Israeli strike on Iran. Anthropic's Claude and Palantir's Gotham were used for intelligence assessments and target identification. Experts predict further expansion of AI in military applications.

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OpenAI plans to introduce an 'Adult Mode' for ChatGPT that allows sexting. Human-AI interaction expert Julie Carpenter warns this could lead to a privacy nightmare. She attributes user anthropomorphizing of chatbots to the tools' design.

A Vogue Business survey of 251 readers reveals widespread caution toward AI in fashion and beauty shopping, with over half never using it for such purposes. Consumers prefer human elements like influencers over AI recommendations and express concerns about creativity, jobs, and data privacy. The findings highlight opportunities for discreet, behind-the-scenes AI use in luxury retail.

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