AI公司准备投放广告,操纵威胁浮现

随着AI平台转向基于广告的变现模式,研究人员警告这项技术可能以隐形方式塑造用户行为、信念和选择。这标志着OpenAI的转变,其CEO Sam Altman曾认为广告与AI的结合“令人不安”,但现在保证AI应用中的广告能够维持信任。

18个月前,人工智能本可能走上与社交媒体不同的道路,但如今AI行业正在采用社交媒体的策略,通过变现消费者注意力来获利。OpenAI于2024年底推出ChatGPT Search,并于2025年10月推出浏览器版ChatGPT Atlas,引发了收集在线行为数据用于广告的竞赛。

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Smartphone displaying ChatGPT with a test advertisement banner for free users, illustrating OpenAI's new ad testing initiative.
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OpenAI to test ads in ChatGPT for free and Go tier users

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OpenAI has announced plans to begin testing advertisements in its ChatGPT app for free users and the new $8-per-month Go subscription tier in the United States. The company aims to diversify revenue amid significant financial pressures, while ensuring ads do not influence the AI's responses. Higher-paid tiers will remain ad-free.

Anthropic has announced that its AI chatbot Claude will remain free of advertisements, contrasting sharply with rival OpenAI's recent decision to test ads in ChatGPT. The company launched a Super Bowl ad campaign mocking AI assistants that interrupt conversations with product pitches. This move highlights growing tensions in the competitive AI landscape.

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2025 年,AI 代理成为人工智能进步的核心,使系统能够使用工具并自主行动。从理论到日常应用,它们改变了人类与大型语言模型的互动。然而,它们也带来了安全风险和监管空白等挑战。

A Cornell University study reveals that AI tools like ChatGPT have increased researchers' paper output by up to 50%, particularly benefiting non-native English speakers. However, this surge in polished manuscripts is complicating peer review and funding decisions, as many lack substantial scientific value. The findings highlight a shift in global research dynamics and call for updated policies on AI use in academia.

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OpenAI reported a dramatic increase in child exploitation incidents to the National Center for Missing & Exploited Children during the first half of 2025, sending 80 times more reports than in the same period of 2024. The company attributed the rise to expanded moderation capabilities, new features allowing image uploads, and rapid user growth. This spike reflects broader concerns about child safety in generative AI platforms.

Some users of AI chatbots from Google and OpenAI are generating deepfake images that alter photos of fully clothed women to show them in bikinis. These modifications often occur without the women's consent, and instructions for the process are shared among users. The activity highlights risks in generative AI tools.

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eBay has updated its User Agreement to prohibit third-party AI agents and chatbots from making purchases on its platform without permission. The policy, effective February 20, 2026, addresses the growing trend of 'agentic commerce' tools that automate shopping. This move allows eBay to pursue legal action against violators while leaving room for its own AI developments.

 

 

 

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