Nissan confirmed signing a memorandum of understanding with Grupo SIMPA and Grupo Tagle to assess transitioning its Argentine subsidiary to an import model via local partners. The move aligns with its global Re:Nissan restructuring strategy. The company assured continuity of commercial operations and savings plans for customers.
Nissan announced on Friday the signing of a Memorandum of Understanding (MOU) with Grupo SIMPA and Grupo Tagle. The aim is to evaluate a shift to an importer model, akin to that in 36 other regional markets. If finalized, Nissan Argentina would join the Nissan Importers Business Unit (NIBU), operating through these local partners rather than reporting directly to the global headquarters.
The step fits into the Re:Nissan restructuring plan, focused on resource optimization and competitiveness. "This evaluation aligns with Nissan's long-term global vision for smarter, more efficient, customer-centered mobility," the company stated in an official release. In 2024, Nissan had already halted production of the Frontier pickup at its Santa Isabel plant in Córdoba.
For customers, Nissan pledged that commercial operations will proceed normally, covering sales of the current lineup, new model launches, and after-sales services. Specifically, "Nissan ensures the continuity of Nissan Plan de Ahorro operations." Grupo SIMPA brings expertise in vehicle, motorcycle, and machinery distribution, while Grupo Tagle has a strong foothold in automotive sales in central Argentina.
The firm stressed that the model change does not affect its commitment to the Argentine market or global quality standards, noting the MOU is not binding and remains in the detailed analysis phase.
