Sega
Isabela Merced to star in Sega's House of the Dead film adaptation
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Isabela Merced, known for her role in HBO's The Last of Us, has been cast as the lead in the upcoming film adaptation of Sega's zombie shooter The House of the Dead. Directed by Paul W.S. Anderson, the project is positioned as a top priority for Sega following the success of its Sonic the Hedgehog movies. The film aims to launch a new franchise exploring the game's lore.
Sega and Perfect World Games have announced the version 3.3 update for Persona5: The Phantom X, set to launch on March 5, 2026. The update introduces new events tied to Lunar New Year celebrations and additional ways to obtain characters and items. It also includes shop changes and limited-time activities in the game's social spaces.
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An insider claims Sega has been developing a follow-up to Sonic Frontiers for over four years, with a potential announcement in 2026. The game might debut at major events like Summer Game Fest or The Game Awards. No official details on release date, platforms, or features have been confirmed.
Sega Sammy Holdings has announced it will incorporate AI into game development to enhance efficiency, but only in non-creative areas to avoid backlash. This decision comes as the company's major franchises face commercial challenges despite positive receptions. The policy was outlined in the firm's Q2 2026 financial report.
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Sega has confirmed it will incorporate AI into game development to improve efficiency, while acknowledging strong resistance in creative areas. The company shared these plans during a Q&A session following its Q2 earnings report on December 4, 2025. Executives emphasized proceeding carefully to identify appropriate applications, such as streamlining processes.