Tesla is internally testing support for Apple CarPlay, potentially marking a reversal from its long-standing resistance to phone mirroring systems. The feature could roll out in coming months to boost vehicle sales amid a market slump. Implementation would feature CarPlay in a window within Tesla's existing interface, using the standard version rather than CarPlay Ultra.
Tesla, known for its proprietary infotainment system that integrates navigation, music, and other functions without smartphone mirroring, has begun internal testing of Apple CarPlay, according to Bloomberg's Mark Gurman citing anonymous sources familiar with the matter. The company has discussed a rollout "in the coming months," though plans are not finalized and the feature could be delayed or canceled, as Tesla has previously abandoned developments after extended testing.
Historically, Tesla has resisted Apple CarPlay and Android Auto despite customer demands, arguing its software provides a superior, integrated experience. Elon Musk has criticized Apple's App Store policies and was reportedly upset when Apple recruited Tesla engineers for its abandoned car project. However, with Tesla facing a sales slump following the "Great Elon Musk Backlash of 2025" and increased competition, adding CarPlay is seen as a strategy to attract buyers. A 2023 survey found nearly half of global new car buyers would not purchase a vehicle without CarPlay or Android Auto, while 85 percent preferred phone-based systems over built-in software. A McKinsey survey indicated half of drivers would avoid cars lacking these features.
Tesla's version would display CarPlay in a separate window inside its broader interface, preserving access to native features like Full Self-Driving visuals and navigation, rather than fully replacing the system as in many vehicles. It would support the standard wireless CarPlay but not the advanced CarPlay Ultra, which integrates with instrument clusters and climate controls. Currently, Tesla offers native apps for services like Apple Music, Spotify, and Tidal, but these require a premium connectivity subscription costing $9.99 monthly or $99 annually, and user reports note uneven quality.
This potential shift contrasts with industry trends, where General Motors plans to phase out CarPlay and Android Auto in favor of its own software, and Rivian remains a holdout. Tesla did not respond to requests for comment, and Elon Musk has not addressed the report.
