Belen Alem has launched Kitab Fashion in 2025, specializing in Habesha dresses. The online-based business started with 50,000 birr in capital. Alem, driven by her love for Habesha clothing, aims to offer high-quality items at affordable prices.
Belen Alem holds an advanced degree and serves as the owner and manager of Kitab Fashion, which she founded in 2025. The company produces Habesha dresses and operates primarily online. It began with 50,000 birr in startup capital, which is now growing, though the number of employees is not specified.
Alem started the business out of her love for Habesha clothes. She views the biggest perk of ownership as the ability to reflect her own ideas and add a unique touch. Her greatest strength lies in not giving up and her dedication, but she faces the challenge of operating at a loss.
Looking ahead, Alem plans to provide high-quality Habesha dresses at affordable prices and promote Habesha clothing globally. Her first career path was as an artist. She is most interested in meeting Tewodros Taddese and admires Professor Haile Gerima the most. To reduce stress, she prays. Her favorite book is Ye Habesha Jebdu, and her preferred pastime is spending time alone. She would like to travel to Great Britain, and her favorite automobile is the Land Rover Defender.
