Building on earlier analyst predictions and speculation about a Witcher 3 expansion, CD Projekt Red indicated during a March 2026 financial earnings call that it favors longer marketing campaigns over surprise releases (shadow drops) for new game content planned this year. Executives addressed investor questions evasively amid rumors, while linking releases to financial targets.
During a CD Projekt Red financial earnings call on or around March 19, 2026, Joint CEO Michał Nowakowski responded to an investor query about marketing for 'new game content you've announced for this year.' The investor asked whether to expect a longer campaign or a shadow drop. Nowakowski replied, 'I'd like to say everything is a possibility. But having said that, our experience and our preference given the types of games we make is for longer-term marketing campaigns; we think they tend to work a little bit better than, say, a live drop at some conference or event. So I'd point in that direction.' Chief Financial Officer Piotr Nielubowicz had earlier mentioned 'new content we're planning to release,' linking it to reaching an incentive program target. The company is at 74 percent of the goal after three quarters, needing 527 million zloty (£107m) more this year. Nielubowicz noted, 'we need products to launch successfully.' On the project from Fool's Theory—which is remaking The Witcher 1 in Unreal Engine 5, assisting on The Witcher 4, and suspected by some of developing the rumored Witcher 3 expansion—Nielubowicz said, 'we will come back with more news later this year... For now, we have nothing to share.' As of December 31, 2025, CDPR had four capitalised unannounced projects, three gaming and one non-gaming. Regarding The Witcher 3's recent Xbox Game Pass release, Nowakowski explained it aims to bridge the generational gap ahead of The Witcher 4, noting the game will be 11 years old in May 2026. The Witcher 4 now has 499 developers, with another look expected at Epic's Unreal showcase this year.
