Tecelãs de cestos de Turkana entram na era digital

19 de maio de 2026

Reportado por IA

Mulheres em Turkana estão usando plataformas de mídia social para vender cestos tradicionais e expandir seus mercados dentro e fora do Quênia.

Ruth Acharait, uma mãe com mais de 50 anos de Lodwar, diz que a tecelagem de cestos é uma herança transmitida por seus ancestrais. Ela é membro do Lodwar Baskets and Beads Youth Group, ambos fundados em 2013.

Os grupos cresceram por meio do uso de WhatsApp, Facebook, Instagram, TikTok e X. As vendas de cestos dobraram desde que abriram contas nas redes sociais.

O projeto IMARA, implementado pela World Vision Kenya em parceria com a Embaixada da Suécia, foi concluído em abril de 2026. Ele foi financiado com 211 milhões de coroas suecas e alcançou mais de 73.000 pessoas em nove condados áridos e semiáridos, incluindo Turkana.

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